Our Proposition

Everyday Collectibles

From the Founder

“I believe that jewelry should be more than just an accessory. It should be something that empowers you, allowing you to boldly express yourself and make a statement.

Hi, I’m Gal, CEO of SOYER. Our brand's inspiration comes from my grandfather, a local jeweler who transformed metal and stones into beautiful creations. When I was given a thrilling book of Marc Twain's "The Adventures of Tom Sawyer," my imagination was captured once again. As a child, I snuck into my grandfather's workshop to make a gift for my imaginary friend Tom, and my grandfather kindly made me a silver bracelet for him. Inspired by Tom's boldness and creativity, I founded SOYER as a brand that embodies these qualities with compelling charm. Our jewelry is meant to be a daily companion that represents who we are.

–Gal Katsiri, Co-founder & CEO

Commitments

personal heritage

At our company, we understand the importance of personal heritage and the role that jewelry plays in preserving family legacies. That's why we offer custom engraving services, allowing our customers to add a personal touch to their jewelry and create pieces that reflect their unique stories.

DESIGN

At our company, we are deeply committed to delivering a high level of design in every piece of jewelry we create. Our expert designers work tirelessly to blend classic and contemporary styles, producing jewelry that is both timeless and on-trend.

QUALITY

Our commitment to quality means that every customer can trust that they are receiving a piece of jewelry that not only looks beautiful, but will also stand the test of time.

We are creating a style that is both classic and on-trend

We are a men's jewelry company that offers a wide range of carefully crafted pieces that cater to every style and taste. From understated designs to bold statement pieces, we have something for every man looking to elevate his wardrobe. Our commitment to quality and craftsmanship ensures that each piece will stand the test of time and become a cherished addition to any collection.

Your Style. Your Way. Your Power.